Much the way an artist creates stories by painting images on canvas, Lisa Freedman, Owner of LF Media Ink & The Art Marketer, paints pictures through the words she puts on paper. Eternally inspired by the individuals and businesses who find their way into her world as clients, Lisa processes the information, art and images they provide for her to create a storyboard of ideas, marketing materials, strategies and images that will ultimately help her to craft the vision and story they tell presenting their work in the best possible light to help her clients pave the road to their success.
Lisa starts her journey with each client by offering a complimentary consultation session through which a bond is created. Where she is able to make a visit to a client’s studio, gallery or home, the bond is strengthened by entering the client’s world, seeing the artist at work, understanding the process and history that brought the artist or client to where they are today, and setting goals to aspire to.
With her pen or her keyboard as her brush, words as her paint, and paper or computer as her canvas, Lisa creates the descriptions defining her client’s images, inspiration and process, thereby creating the stories and profiles uniquely suited to promote each of her clients’ products and services. By working closely with her clients, analyzing their past successes and future goals, as well as tapping into their background education, professional and life experiences along with the message they hope their works convey, Lisa creates a visual story through words completing the picture of what her client’s images hope to express.
This is done through: website creation and content, artist bios and statements, press releases, media kits, magazine articles, marketing materials, social media outlets and ad copy. Lisa works with a select and talented team of website and graphic designers who create the designs perfectly suited to match Lisa’s words with the clients’ images.
Once the stories are created and designed, perfectly packaged and presented, they are shared with the world through a strategic and targeted marketing campaign that encompasses: e-marketing, e-blasting, direct mail, advertising, social media, events and strategic partnerships all directly focused on gaining the best and broadest possible exposure for each of her clients.
With over 30 years of experience in public relations and promotions, most of which have been in the Arts, Lisa Freedman is uniquely qualified to advise and guide her clients with a tailored, individualized strategic approach, appropriate for each of their goals.
In addition to working for artists, the formula has worked well for: galleries; international art fairs; art publications and online marketing companies; other marketing businesses; non-profit theatrical productions and event fundraisers; Hotels & B&B’s; restaurants; vineyards, baseball camps; authors, entertainers and beyond.
For more information, samples of her work and insight into how Lisa & LF Media Ink may be able to work with you, please click on the following link:
For a complimentary phone consultation on how we may be able to help you grow your own business, please contact us at: [email protected] or call us at 914.907.9842.
We look forward to hearing from you!
